Why virtual cards are a success story in the LMME space
How new use cases are helping drive commercial card growth.
Tim Ural
Vice President, Head of Commercial Platforms at Visa Business Solutions
Tim Ural
Vice President, Head of Commercial Platforms at Visa Business Solutions
Over recent years, the commercial cards market has shown strong growth and significant potential for future expansion.
In the US alone, according to the Nilson Report¹ spending generated by commercial cards grew by 11.7% in 2018 and outpaced consumer card spending, which grew by 10.1%. Meanwhile 2019 analysis from Coherent Market Insights², projected that the global commercial or corporate cards market would exhibit a significant CAGR of 7.3% over the period 2018 – 2026. While future predictions will inevitably be impacted by the current crisis, the direction of travel seems clear.
The larger corporates, businesses with revenues of $1 billion and upwards, were the earliest adopters of commercial cards. Dynamic middle market businesses are now increasingly also looking to move away from inefficient manual processes and make the switch to digital.
Much of the growth in commercial cards will come from large and middle market (LMM) organizations. The larger corporates, businesses with revenues of $1 billion and upwards, were the earliest adopters of commercial cards. Dynamic middle market businesses are now increasingly also looking to move away from inefficient manual processes and make the switch to digital.
Why virtual cards are helping drive commercial card growth
Across both large and middle markets, however, there are a raft of drivers of the growing interest in commercial cards. These businesses often look for higher levels of automation and the more advanced technology they associate with commercial cards – from the ability to quickly analyze which suppliers they are spending most with to the ease of applying a payment to invoices.
The growing availability of virtual cards is fuelling growth in commercial cards. The ability to reduce fraud is probably the biggest driver. If a large or middle market business is using an automated clearing house (ACH), for example and their systems are compromised, they lay themselves open to additional fraud through the account numbers used on those transactions. The use of virtual cards and associated tokens effectively eliminates that risk. That’s because these cards are configured for a single one-time use only – and controls are placed on each card. If a fraudster compromises the existing system and gets access to the tokens, they cannot actually use them again because they will have been reset to zero.
The second key benefit is being able to use these cards for reconciliation. Even if a business has effectively used tens of thousands of these cards or tokens, they can always reconcile the unique account number perfectly with the relevant transaction. That removes the need to manually work out how many times the same account number has been tied to an existing payment.
The third key area where large and middle market businesses benefit from the use of virtual cards is their ability to take the approach and drive up its usage in today’s ‘mobile first’ millennial economy. Businesses can enable employees to take these types of accounts and drop them into their smartphone, before using the latest apps coming on stream or routing them to existing apps like Apple Pay.
Key focuses of growth – expanding applications and use cases
Today, we are seeing a growing range of use cases for virtual cards across large and middle market businesses. Take bill payments, for example. Here, we are seeing businesses making payments to both payment aggregators and corporates, based either on using commercial credit or a good fund model, where the funds exist before the payment is initiated. That process often makes use of a virtual card to ensure efficient reconciliation, support real-time payments and instant receipt of funds, as well as helping guarantee the security of the transaction.
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We are also witnessing growth in a number of fringe use cases such as generating virtual cards for couriers, which can be pushed out to their mobile phones, enabling them to pay for an exact amount of food and the payment to be quickly reconciled.
To take another example, in the wholesale online travel agency (OTA) market, virtual cards are increasingly being used in a high-volume booking environment to capture, track and reconcile each transaction. More broadly, they are helping to facilitate payments on invoice using a simple and intuitive payment process. With this approach, large and middle market businesses could use a virtual card to simply log in, upload the relevant supplier information and credentials, and then send over a remittance notification to go ahead and make the payment. The efficiency of this process can help businesses manage their cash flow.
We are also witnessing growth in a number of fringe use cases such as generating virtual cards for couriers, which can be pushed out to their mobile phones, enabling them to pay for an exact amount of food and the payment to be quickly reconciled.
All this can drive the agility of businesses and their employees and helps explain the growing use of virtual cards and commercial cards across these key business sectors. That is just one of a whole list of other different new emerging use cases – from supporting the expenses of contingent workers on film sets to helping out distressed travelers who have mislaid their corporate credit card, that are using virtual cards and on-demand models which will also start to open up additional flows.
All these, like the more mainstream applications, facilitate fast payments and support convenience but also help drive up visibility and control of payments for large businesses and enable more efficient reconciliation. They also provide further evidence of the growing appeal of virtual cards to large and middle market businesses and their likely capability to support the ongoing growth of commercial cards more generally across these key sectors of the economy.