Acceptance
The last mile link to commercial payments expansion.
Abhishek
VP & Global Head, B2B Acceptance at Visa Business Solutions
Abhishek
VP & Global Head, B2B Acceptance at Visa Business Solutions
Historically, commercial cards have often been sold as a product that provides tremendous value to the buyer. The focus has been on the benefits these cards deliver to accounts payable (AP) departments: from enhanced automation to greater visibility over spending; and from flexible payment options to cost reduction and financial incentives.
US commercial card spend alone is expected to exceed $1 trillion by 2024, with a forecasted annual growth rate (CAGR) of 12% over the period 2019-2024¹.
Accenture, February 2020
The compelling buyer-facing value proposition has led to a significant growth in commercial cards usage. According to a recent projection from Accenture, US commercial card spend alone is expected to exceed $1 trillion by 2024, with a forecasted annual growth rate (CAGR) of 12% over the period 2019-2024¹. But the attractiveness of commercial cards to buyers is just one side of the payment ecosystem coin. Achieving the next stage of growth requires addressing the other side: supplier acceptance. This requires developing and delivering a compelling supplier value proposition, which addresses their accounts receivable (AR) needs broadly and payment needs specifically.
Focusing on acceptance now is critical to enable collaborative commerce and fulfil the needs of both buyers and suppliers to fully realize the growth in commercial cards.
Gauging the challenge
We find that suppliers assess cost across two dimensions when accepting commercial cards – operational expenses and fees – and compare this to the value they receive.
In the context of card acceptance, operational expenses are generally driven by increased complexity of managing receivables, and the incremental resource required to process and reconcile payments. First, increased complexity is driven by the need to integrate with multiple AP platforms. Across buyers and their service providers there is a multitude of platforms, each with their own nuances (process, interface). Second, the multi-step process for receiving, retrieving, processing, and reconciling virtual card payments often requires suppliers to deploy incremental resources. Suppliers have shared that virtual card payments can often add upwards of four minutes for each payment processed, thus increasing the total cost of acceptance when processing thousands of payments annually.
B2B PAYMENTS ECOSYSTEM
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Fixed fee structures limit the flexibility for buyers, financial institutions, and suppliers to determine the value delivered to each party through card-based payments. Typically, suppliers must justify or rationalize the cost of acceptance with the value of benefits received, e.g. process efficiencies, working capital benefits, fraud and risk reduction, and potential incremental revenue. Fixed economics can be a significant barrier to increased uptake of commercial cards, restricting the ability to optimize that balance.
There is recognition across the industry of the challenges and an increased focus to provide solutions that address these supplier pain points. The industry is working to adopt supplier-focused solutions, including flexible economic models to address fixed fee structures, and process automation and enhanced reconciliation solutions to reduce operational expenses.
Further to this, we are also seeing the emergence of solutions designed to streamline the delivery of electronic B2B payments including the provision of a transparent registry of suppliers who accept digital payments, giving buyers and financial institutions the necessary access to automate what has historically been a complex process.
Partnerships and innovations between banks and fintechs are helping deliver the capabilities outlined above and, as such, to drive growth. A new model is emerging facilitated by fintechs and banks that enables growth and greater adoption, by enabling suppliers to address their key pain points that inhibit acceptance of commercial cards.
To continue the real growth in card acceptance, the industry must continue to focus on developing solutions that involve both buyers and suppliers and clearly demonstrate to both the commercial value of cards. These efforts, combined with an ongoing focus on driving supplier acceptance, will be the foundation upon which the next wave of growth will be built.
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- US Commercial Card Spend Expected to Exceed $1 trillion by 2024, Accenture, February 2020
Suppliers must justify or rationalize the cost of acceptance with the value of benefits received.