Generative AI Takes Center Stage
TRENDS 1–3
Generative AI, a subset of Artificial Intelligence (AI), represents a groundbreaking shift in technology. It utilizes deep learning algorithms to create new content like images, text, and sound, with profound implications for various industries and society as a whole.
Generative AI Takes Center Stage
TRENDS 1–3
Generative AI, a subset of Artificial Intelligence (AI), represents a groundbreaking shift in technology. It utilizes deep learning algorithms to create new content like images, text, and sound, with profound implications for various industries and society as a whole.
Generative AI Takes Center Stage
TRENDS 1–3
Generative AI, a subset of Artificial Intelligence (AI), represents a groundbreaking shift in technology. It utilizes deep learning algorithms to create new content like images, text, and sound, with profound implications for various industries and society as a whole.
EXPLORE THE TRENDS
Generative AI's rise in creativity, search, media planning, and activation will shape 2024.
Download the full report to uncover the key trends
Download the full 2024 Media Trends report to make your most informed decisions in the road ahead. Explore ten trends that will shape 2024, including generative AI's rise in creativity, search, media planning, and activation. Expect heightened competition among tech platforms, focusing on advertising and data protection. Brands must prioritize sustainable contributions to society, from safe online spaces to carbon efficiencies.