FRESH THINKING
FROM EVERY ANGLE.
CO-PILOT TO YOUR LIFE.
INTRODUCING THE BMW 1 SERIES.
WHERE PRACTICALITY MEETS COMFORT.
Meet the new BMW 1 - designed for every adventure on the horizon. Inspired by freedom, it maintains its functional style whilst demonstrating the versatility expected from a Sports Activity Vehicle (SAV). With advanced technology supporting you along the way, as well as all-new digital capabilities within the interior, the third-generation BMW 1 ensures that you can relish in the power of exploration.
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