Executive Master's in Luxury Management and Guest Experience

Executive Master's in Luxury Management and Guest Experience

Study flexibly alongside your current role

Duration: 12 months* of distance learning 4 leadership-focused modules of 12 weeks' duration each Average of 14-18 hours of study per week

Intakes: Spring and Fall

Location: Online

Residential Weeks: 2 Residential Weeks 1 week in Switzerland

1 week in UK

Credits: ECTS** 60 / US 30

Designed for individuals with at least five years’ accumulated managerial experience, this executive education program offers flexible study which can be balanced alongside a full-time professional role. Topics include strategic management, sustainability, digital marketing and luxury business trends. These are augmented by Masterclasses dedicated to areas such as branding, omnichannel sales, behavioral sciences, and strategic sustainable investments and investors.

Spring intake study pathway

All courses delivered online

Delivering Excellence in Guest Experiences

12 weeks online

Including residential week in London

Implementing a Sustainable Luxury Strategy

12 weeks online

Exploring New Luxury Ecosystems

12 weeks online

Including residential week in Glion-Montreux

Branding in the Digital World

12 weeks online

Business Research Project

Business Research Project*

Optional extra time if required

Executive Master's

1-Year Program

Fall intake study pathway

All courses delivered online

Exploring New Luxury Ecosystems

12 weeks online

Including residential week in Glion-Montreux

Branding in the Digital World

12 weeks online

Business Research Project

Delivering Excellence in Guest Experiences

12 weeks online

Including residential week in London

Implementing a Sustainable Luxury Strategy

12 weeks online

Business Research Project*

Optional extra time if required

Executive Master's

1-Year Program

*Capstone or Applied Business Project can be completed up to 15 months from the start of your program.

**European Credit Transfer and Accumulation System

Program highlights

Part-time program featuring 12 months of distance learning

An average of 14-18 hours' study per week

Two on-campus residential weeks, one in Switzerland and on in the UK

Connect and network with an executive-level peer group while you study

Leadership-focused modules

The academic content is carefully designed to meet the evolving demands placed on an industry leader; with a focus on business-critical areas such as digital transformation, sustainability and understanding customer behavior.

Learn alongside your current role

The flexible study plan lets you learn at a pace that’s comfortable, and which you can balance with the demands of your professional role. A typical week involves:

  • 5 hours project assignment and case studies
  • 8 hours self-study and group work
  • 2 hours Live Connect sessions
  • 1 hour live interaction with faculty (recorded)

Residential Weeks

Two on-campus Residential Weeks, one in Switzerland and one in the UK, featuring face-to-face classes, workshops and discovery field trips.

More about Residential Weeks →

Live Connect sessions

In each online module there are five to six Live Connect sessions of two hours’ duration, which are duplicated to cover different time zones. These sessions are virtual classes with faculty, enabling you to ask questions, interact with classmates and deliver presentations

Program modules

Exploring New Luxury Ecosystems

COURSES

Business Trends in Luxury video→

High Gastronomy and Fine Dining

Building the New Sustainable Luxury

Intercultural Leadership, Inclusion and Diversity video→

Luxury Markets, Enterprises and Culture

ADDITIONAL HIGHLIGHTS

Residential Week on Glion campus

Masterclass in 'Ultra Luxury Experiences'

Branding in the Digital World

COURSES

Building Brand Equity video→

Omnichannel Sales Strategy in Luxury Industries video→

Digital Transformation and Data Analytics video→

Digital Marketing and Communication in the Luxury Industry

Blockchain and Luxury Digital Products and Experiences video→

ADDITIONAL HIGHLIGHTS

Masterclass in 'Branding (iconic)'

Masterclass in 'Omnichannel Sales'

Delivering Excellence in Guest Experiences

COURSES

Service Culture and Operational Excellence video→

Impactful Design and Architecture video→

Retail and Physical Distribution Channels video→

Experiential Economics video→

Behavioral Foundations of Guest Experience video→

ADDITIONAL HIGHLIGHTS

Residential Week on London campus

Workshop 'Design Thinking'

Masterclass in 'Behavioral Sciences'

Implementing a Sustainable Luxury Strategy

COURSES

Strategic Management for Luxury Brands video→

Talent Development in the Luxury Business video→

Corporate Finance and Value Creation video→

Sustainable Business Models

ADDITIONAL HIGHLIGHTS

Masterclass in 'Strategic Sustainable

Investments and Investors'

Business Research Project

OVERVIEW

Based on a real-world commercial challenge

Develop, analyze and synthesize a business problem

Present recommendations to management

Meet your expert faculty

Naida Culshaw

Intercultural Leadership, Inclusion and Diversity

Teaser video →
LinkedIn →

Dr. Estelle Dinh

Luxury Markets, Enterprises and Culture / Service Culture and Operational Excellence

Teaser video →
LinkedIn →

Mariana Palmeiro

Business Trends in Luxury

Teaser video →
LinkedIn →

Dr. Eleonora Cattaneo

Building Brand Equity

Teaser video →
LinkedIn →

Andi Islami

Omnichannel Sales Strategy in Luxury Industries

Teaser video →
LinkedIn →

Matthieu Tran-Van

Digital Transformation and Data Analytics

Teaser video →
LinkedIn →

Andri Rabetanety

Blockchain and Luxury Digital Products and Experiences

Teaser video →
LinkedIn →

Erica Amoroso

Retail and Physical Distribution Channels

Teaser video →
LinkedIn →

Dr. Karolina Doughty

Experiential Economics

Teaser video →
LinkedIn →

Jinju Heo

Building the New Sustainable Luxury

LinkedIn →

Tiziana Tini

Digital Marketing and Communication in the Luxury Industry

LinkedIn →

Susanna Nicoletti

Impactful Design and Architecture

Teaser video →
LinkedIn →

Nicola Cirilli

Strategic Management for Luxury Brands

Teaser video →
LinkedIn →

Cecilia Peverelli

Talent Development in the Luxury Business

Teaser video →
LinkedIn →

Jackson Dang

Corporate Finance and Value Creation

Teaser video →
LinkedIn →

Dr. Barbara Czyzewska

Behavioral Aspects of Customer Engagement in Luxury

Teaser video →
LinkedIn →
“I have always worked in hospitality, but I wanted to explore luxury and the ecosystems that support it more deeply. When I saw this program at Glion and understood what it offered, I thought it appeared to be the perfect fit. The course is really well structured and you can easily balance it with your work life. For example, you can view a recording of any of the classes if you’re unable to attend online, which means you don’t miss anything important. What’s even better is the fact that, because I’m studying while working, I get the opportunity to apply what I’ve learned in a professional environment instantly.” •

GIANMARCO DE LUNA

Executive Master's student

Read more about Gianmarco's executive study experience →

Important dates

Spring 2024 intake

Delivering Excellence in Guest Experiences

Start: 29 April 2024

End: 19 July 2024

Residential Week on London campus

Course starts: 22 April 2024

Course ends: 26 April 2024

Travel recommendation

Arrival in London: Sunday 21 April 2024

Departure from London: Saturday 27 April 2024

Implementing a Sustainable Luxury Strategy

Start: 29 July 2024

End: 18 October 2024

Exploring New Luxury Ecosystems

Start: 28 October 2024

End: 17 January 2025

Residential Week on Glion-Montreux campus

Course starts: 21 October 2024

Course ends: 25 October 2024

Travel recommendation

Arrival in Switzerland: Sunday 20 October 2024

Departure from Switzerland: Saturday 26 October 2024

Branding in the Digital World

Start: 27 January 2025

End: 18 April 2025

Graduation ceremony

July 2025

Fall 2024 intake

Exploring New Luxury Ecosystems

Start: 28 October 2024

End: 17 January 2025

Residential Week on Glion-Montreux campus

Course starts: 21 October 2024

Course ends: 25 October 2024

Travel recommendation

Arrival in Switzerland: Sunday 20 October 2024

Departure from Switzerland: Saturday 26 October 2024

Branding in the Digital World

Start: 27 January 2025

End: 18 April 2025

Delivering Excellence in Guest Experiences

Start: 28 April 2025

End: 18 July 2025

Residential Week on London campus

Course starts: 21 April 2025

Course ends: 25 April 2025

Travel recommendation

Arrival in London: Sunday 20 April 2025

Departure from London: Saturday 26 April 2025

Implementing a Sustainable Luxury Strategy

Start: 28 July 2025

End: 17 October 2025

Graduation ceremony

February 2026

Program entry requirements

for the Executive Master's in Luxury Management & Guest Experience

Minimum age

27 years old at the start of the program.

Education

University degree in any discipline. A specialized diploma in luxury or hospitality will also be considered.

Minimum English language entry requirements

You must be proficient in English. If English is not your first language, or if you have not spent the last two years working in a company where English is the primary language, we can provide you with a bespoke English test; or alternatively you can send us a copy of one of the following:

  • International English Language Test (IELTS)**: 6.0 overall (min. 5.5 in any subcomponent)
  • Test of English as a Foreign Language (TOEFL): Internet-based 80 or paper-based 550
  • First Cambridge Exam: Grade A
  • Cambridge Advanced Exam: Grade C

Your English level will also be assessed during the interview process.

Note: All English certificates must have been issued in the 12 months prior to admission.

*If a degree/transcript is not in English, French, German or Italian, an official certified/translated copy in English will be required.

**Only tests taken/issued in an official IELTS testing center are accepted.

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