Here’s what’s to come
8:20 AM
Registration, tea and coffee
9:00 AM
Welcome from The Drum’s APAC Editor
APAC Editor Danielle Long welcomes delegates to our first APAC Trends Report. She'll be sharing an insight into The Drum’s editorial plans for the region in 2023 and setting the scene for the day ahead.
Danielle Long
APAC editor The Drum
9:10 AM
Special guest keynote
Join one of APAC’s leading senior marketers for a presentation on the unique challenges and opportunities on offer across the Asia Pacific region. This presentation will explore creativity, media and consumer trends as well insights for the year ahead.
Matthias Blume
vice president of marketing, ASEAN and South Pacific Coca-Cola
9:45 AM
Creativity in Asia spotlight
A stellar panel of senior creatives give their take on the challenges, nuances and the best work and ideas coming out of the region. Moderated by The Drum APAC Editor Danielle Long, this session will examine the region’s creativity and reflect on the most celebrated work from this year’s World Creative Rankings.
Danielle Long
APAC editor The Drum
Sascha Kuntze
chief creative officer BBH Asia Pacific
Ajay Thrivikraman
chief creative officer Publicis Groupe Southeast Asia
Uma Rudd Chia
co-founder, executive creative director KVUR
Angie Featherstone
creative director TBWA\Group Singapore
10:15 AM
Trust in the numbers: measurement in digital marketing’s new era
Trust is the name of the game for digital marketers – whether that’s earning it from consumers or being reassured of it by the tech giants. With billions of dollars spent in digital advertising, measurement is the sanity check marketers need to rely on. But as the cookie leaves the building, how can we ensure that cross-platform measurement gives a true picture of how marketing spend is performing?
Prantik Mazumdar
managing director, CXM group, Singapore dentsu international
Abhinay Bhasin
head of product marketing and strategic account relationships ProfitWheel
Hiren Desai
head of digital marketing, ASEAN and South Asia Standard Chartered Bank
Gayathri Venkatesan
marketing science partner manager, South East Asia & emerging markets Meta
Alistair Hill
chief executive officer On Device Research
10:45 AM
Break
11:05 AM
The importance of Commerce Media in the addressable future
This fireside chat by Criteo will explore how Commerce Media became the fourth wave of digital advertising in this changing digital ecosystem, offering not only a full-funnel and omnichannel approach, but also opportunities for marketers to maintain addressability and personalise customer experience.
Danielle Long
APAC editor The Drum
Sukesh Singh
head of activation (SEA) Criteo
Arshan Saha
chief executive officer Asia Pacific GroupM Nexus
11:30 AM
The secrets behind APAC’s award-winning work
Meet the teams behind two highly awarded campaigns and hear the story of how these campaigns evolved from the initial brief to the inspired insight to the fully formed idea, the execution and the response and result of the final campaign. Join the marketers and agencies as they bring their award-winning work to life.
Lynn Lester
managing director of events The Drum
Gemma Battenbough
brand partnership studio lead, APAC Twitch
umeandhara
twitch streamer Twitch
Melissa Tan
digital product lead OMD Singapore
12:00 PM
Get ready to play in the gaming world
Gaming has seen phenomenal growth across the region in recent years, with brands acknowledging the power of the medium to get closer to their target market in an authentic way.
This session will explore what’s in store for the gaming sector in 2023 and the best opportunities for brands across e-sports, in-game advertising, mobile and more.
Lynn Lester
managing director of events The Drum
Miguel Bernas
president and co-founder NEXPLAY
Crystal Cheung
sales director, APAC StackAdapt
Lionel Sim
chief commercial officer Livewire Group
Jamie Lewin
managing partner & chief strategy officer Mana Partners
12:30 PM
DE&I in APAC – a reality check
In a region as diverse as APAC, ensuring diversity and representation in marketing seems easy, but is it? The region is often criticized as lagging behind the rest of the world, or equally praised for leading the way. So, which is it? What does diversity, equality and inclusion look like across APAC? And what are brands and agencies doing to ensure it gets the attention it deserves?
Shufen Goh
co-founder & principal R3 president AAMS
Abhijit Naik
head of global diversity and inclusion - WWOPS emerging markets Amazon
Julie Nestor
senior vice president, head of marketing and communications for Asia Pacific Mastercard
Lisa Collins
director, experience platforms Accenture
1:00 PM
Lunch
2:00 PM
To infinity and beyond
To infinity and beyond: financial crisis, tech advances, environmental challenges…disruption faced by brands is unprecedented. A panel of our editors give insights - gleaned from speaking to 100s of contacts - into how these changes will impact culture as well as just commerce.
Gordon Young
editor-in-chief The Drum
Danielle Long
APAC editor The Drum
Amit Bapna
editor-at-large (APAC) The Drum
2:30 PM
APAC’s commerce experts on the future of retail marketing
E-commerce, social commerce, contextual commerce – it’s all about getting consumers to buy. This region sets the trends for the rest of the world when it comes to tech and innovation in this sector. From loyalty programs, re-targeting, social influencers and the next big thing in retail, this panel of experts will share insights and predictions to help marketers engage with APAC consumers.
Amit Bapna
editor-at-large (APAC) The Drum
Achint Setia
chief revenue and marketing officer ZALORA
Juliana Chu
vice president of digital and ecommerce, Asia Pacific Shiseido
Reta Lee
head of commerce, Yahoo Life Southeast Asia Yahoo
3:00 PM
Building brand loyalty in uncertain times
Brands and marketers are again facing uncertain times, and as the focus shifts to retention, so too does the importance of building brand loyalty with consumers. Hosted by Epsilon, this session will explore the changing strategies around loyalty programs, the new and emerging tools, and the rise of AI.
Eugene Yap
head of strategy consulting Epsilon APAC
Nix Tang
asst. director, loyalty & channel marketing Sentosa Development Corporation
Emily Ong
head of loyalty Razer Inc
Stephanie Chia
regional head, GTM and commercial Grab For Business
3:30 PM
Break
3:50 PM
Senior Marketing Leaders Panel
Join a panel of senior marketing leaders as they reflect on the marketing trends shaping the region in 2023. These senior marketers will address the rapidly changing consumer and how their brands are driving growth across the region. This session will also reflect on the themes of the day and the trends to watch in the future.
Danielle Long
APAC editor The Drum
Khim Yin Poh
global brand vice president Unilever
Nikhil Rao
vice president marketing SEA Mondelēz AMEA
4:30 PM
Whose responsibility is it to Advertise Responsibly?
The concept of Responsible Advertising in all it’s forms can feel overwhelming and is often shuffled to the bottom of the to-do list by brands. Progress in this space has to be driven by those with the ability to bring actionable solutions in this space. In this session we will discuss how Dentsu are responding to the changing needs of clients, and how tech vendors are bringing solutions to bring these new strategies to life. What are the tradeoffs and how should brands adapt to the challenge?
Lynn Lester
managing director of events The Drum
Sam Pattison
managing director SEA Teads
Dominic Powers
chief growth & innovation officer, Asia Pacific Dentsu
4:55 PM
Closing remarks
5:00 PM
Networking and drinks
