A Quick Conversation with INTA CEO Etienne Sanz de Acedo

In this interview with the INTA Daily News, INTA CEO Etienne Sanz de Acedo extends a message to members in the Middle East as regional conflicts continue to evolve, offers his perspective on the role of intellectual property (IP) in geopolitics today, discusses the importance of drawing the connection between IP and finance, and shares his messages right now for policymakers and brand owners respectively.