The Quest for Quality

TRENDS 7–9

Elevating the quality of media investments to maximize limited audience attention will be at the top of the agenda in the algorithmic era through smart partnerships, better supply chain, and advanced retail media solutions.

TRENDS 7–9

Elevating the quality of media investments to maximize limited audience attention will be at the top of the agenda through smart partnerships, better supply chain, and advanced retail media solutions.

Achieving all-round high-quality media will become increasingly instrumental to success in 2025.

TREND 7

Retail reshapes media

Retailers massively invest in the quality of their media capabilities, moving their advertising businesses from experimental side projects to ambitious growth ventures.

TREND 8

A better supply chain

As the quality of the programmatic supply chain improves, it can lead to stronger business outcomes, superior brand protection, and better societal impact.

TREND 9

A partnership gold rush

Streamers and generative AI providers increasingly bet on content partnerships to win over audiences through high-quality experiences

TREND 10

In 2025, marketers will have to navigate an increasingly fragmented and unequal landscape.

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Download the full report to uncover the key trends

Download the full 2025 media trends report to make your most informed decisions in the road ahead. Explore ten trends that will shape the algorithmic era, including the tangible value from generative AI, the new territories for storytelling, the quest for quality across the media value chain, and the unevenly distributed world marketers must learn to navigate to drive impact.