Stories, expanded

TRENDS 4–6

Brands will reinvest in storytelling to burst the algorithmic bubble by leveraging niche interests and deep fandoms, the increasing sophistication of connected television, and innovative ways to reinvent media planning.

Stories, expanded

TRENDS 4–6

Brands will reinvest in storytelling to burst the algorithmic bubble by leveraging niche interests and deep fandoms, the increasing sophistication of connected television, and innovative ways to reinvent media planning.

EXPLORE THE TRENDS

Storytelling will become increasingly important in the algorithm era.

TREND 4

Power in Niches

There is growing volume in niche interests and deep fandoms, bringing storytelling opportunities to brands from all categories.

TREND 5

Connected Television Gets Real Scale

With considerable investments in live content and more sophisticated advertising capabilities, streamers bring new options to scale brands stories.

TREND 6

The Pivot to Algorithm Planning

Propensity and algorithm-based content will become instrumental in turning stories into business outcomes.

The Quest for Quality

TRENDS 7–9

Elevating the quality of media investments to maximize limited audience attention will be critical in 2025.

Read On

Download the full report to uncover the key trends

Download the full 2025 media trends report to make your most informed decisions in the road ahead. Explore ten trends that will shape the algorithmic era, including the tangible value from generative AI, the new territories for storytelling, the quest for quality across the media value chain, and the unevenly distributed world marketers must learn to navigate to drive impact.

the year of impact 2025 MEDIA TRENDS

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the year of impact 2025 MEDIA TRENDS

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the year of impact 2025 MEDIA TRENDS

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